Snap a photo, skip the food diary

Eat smarter,
one bite at a time.

Snap a photo of your meal and AI estimates the calories and macros in seconds. No food databases, no broken streaks, no shame — just gentle, honest insight that builds habits that last.

5 secto log a meal
< 3sAI estimate
0guilt-trip alerts
Today
🥑
Avocado toast320 kcal · 9g protein
🍜
Ramen bowl540 kcal · 22g protein
🥗
Quinoa salad410 kcal · 16g protein
64%

How it works

From photo to log in three taps.

Logging should take seconds, not minutes. Bitewise was built for the chaos of real meals.

Overhead photo of a fresh grain and vegetable bowl
1

Snap your plate

Open the app, point your camera. No typing, no searching through endless food databases.

2

Get an instant AI estimate

In under three seconds, see calories and macros. Tap to confirm — or fine-tune in one tap.

3

Watch your day take shape

Your daily log fills in gently. See what’s left in your budget without judgment or alarms.

Features

Everything you need.
Nothing that nags.

We stripped out the parts of nutrition apps that made you quit. What’s left feels light, kind, and genuinely useful.

Photo-first logging

Skip the search bar. Snap a photo and Bitewise estimates the meal — no typing, no database hunting.

AI calorie & macros

Estimates trained on millions of meals, and they get sharper each time you confirm or adjust.

Your daily budget

One simple ring shows what’s left for the day. No red warnings, no math, ever.

Trends, not streaks

Gentle weekly patterns instead of guilt. Miss a day? It’s just a day.

No-shame design

Warm copy, no scolding pushes. Built with dietitians, not drill sergeants.

Privacy by default

Your photos are yours. No ads, never sold — export or delete everything any time.

Flat lay of fresh whole foods — avocado, greens, tomatoes and citrus
Built with dietitiansGuidance reviewed by an RD before it ships.

Why we’re different

A supportive coach,
not the calorie police.

Most tracking apps run on shame. Bitewise is built on the opposite belief — that lasting change comes from gentle awareness, not punishment.

Broken-streak guilt Trends that forgive a missed day
Red warnings when you go over A calm note — tomorrow’s a fresh start
Endless food-database searches Snap a photo, done
Pushy notifications at 9pm Friendly nudges, only when you ask
Diet-culture pressure Built with dietitians, for real life

Loved by humans

People who finally stuck with it.

Early testers who’d quit every other tracker — and kept this one.

I’ve started and quit five different trackers. This is the first one I’ve kept past a month — mostly because it never makes me feel behind.

M
Maya R.
Marketing lead, Brooklyn

I snap a photo of my lunch and it just figures it out. Logging stopped being a chore, so I actually keep doing it.

D
Daniel K.
Software engineer, Berlin

I’m a dietitian and hard to impress. The estimates land close, and the calm, no-shame tone is exactly what my clients need.

P
Priya S., RD
Registered Dietitian

Pricing

Try it free for 14 days.

One simple plan. Cancel anytime — no questions, no friction.

Bitewise Pro

Everything in the app, unlocked.

14-day free trial
$9.99 /month

Billed monthly. Cancel anytime.

Get early access

No charge today — your card isn’t billed until the trial ends.

  • Unlimited AI photo logging
  • Calorie & macro tracking
  • Your personal daily budget
  • Trends & weekly insights
  • Apple Health & Google Fit sync
  • Priority email support

Need a team or clinic plan? Get in touch.

FAQ

Good questions, honest answers.

Bitewise estimates portions and macros from your photo and gets sharper every time you confirm or adjust. It’s built for consistency over to-the-calorie precision — the honest weekly trend is what actually moves the needle.

Start eating smarter today

14-day free trial, then $9.99/month. Cancel anytime.

Get early access

No charge today · cancel anytime · iOS & Android